California’s Most Trusted Moving Company and the Clippers’ Biggest Fan Join Forces.
SAN FRANCISCO, Oct. 5 /PRNewswire/ — It’s the rhythmic chants, well known dance routine, and suit that get the crowd going. Clipper Darrell, the newly appointed spokesperson for FlatRate Moving™, is a super fan. FlatRate Moving™, in its second year sponsorship of The Clippers, has a new cheer.
FlatRate Moving™ has been the exclusive moving company for The Clippers for two years, but this year 24DP, their Advertising Agency of Record, decided to spice things up and brought Clipper Darrell on board to become the face of the L.A. Clippers sponsorship. FlatRate Moving’s campaign slogan for The Clippers is “Serious Fans Deserve A Serious Move,” a spinoff of their national slogan “We Take Moving Seriously, So You Don’t Have To®.”
Darrell Bailey, who prefers to go by his moniker Clipper Darrell, has been a fixture at The Clippers’ games for nine seasons and a dedicated Clippers fan for over 15 years. His chants can be heard up and down the aisles of the Staple Center in Los Angeles, CA, the team’s home. Darrell’s car, a red, white, and blue ode to his team, and his matching suit can be seen at every home game. He has become a legend in LA.
Darrell’s sudden dedication was inspired after he lost his job as a general manager at a communications-based store in Los Angeles.
“I was at home feeling sorry for myself after being let go,” says Darrell. “Then I heard an announcer saying the same thing about the Clippers that my former boss had said about me — how they would never amount to anything. That’s when I said this is going to be my team and we’re going to rise together.”
FlatRate Moving™ and Darrell teamed up in early September, and since have already recorded two exclusive radio spots for KFWB News Talk 980, multiple print ads in The Clippers’ official magazines, and booked several VIP and educational appearances. The campaign will continue through the season with online banner ads, social media cross promotions, giveaways and television spots on FOX Sports.
“Clipper Darrell was an obvious choice for us as a spokesperson,” says Alex Ravich, the General Manager of FlatRate’s California branch. “His enthusiasm and fun attitude are unmatched by any other devoted fan we’ve seen for any team. We want that kind of commitment representing our brand.”
The sponsorship comes at a perfect time with the addition of Vinny Del Negro as The Clippers’ new head coach and the reveal of The Clippers’ brand new uniforms and logo.
“From his Clippers-themed car to his snazzy suit, he is the official-unofficial face of the team,” says Chelsea Tillett, the Executive Producer at 24DP Creative Agency. “After seeing his amazing energy and dedication, we knew the partnership was essential. Darrell energizes a crowd like nobody’s business.”
FlatRate Moving™ Califonia: FlatRate.com
Clipper Darrell: clipperdarrell.com
SOURCE FlatRate Moving